All Valley BBQ, Spa & Fireplace was started in 2000 by Steve & Ellie Berliner - they were chosen to supply bbq equipment to the Trilogy community in Corona, California and started the business from their home (Steve Berliner Enterprises was the name...). Later, in 2002, they opened up a storefront in Indio, CA and ran it until 2005. In 2006, their son, Leland Berliner, began to oversee the business and expanded it throughout the Coachella Valley, offering spas, umbrellas, firepits, fireplaces, accessories... soon, the business volume grew larger and because of their buying power, All Valley was able to offer better prices to their clients in the Desert and Orange County areas.
Now a family-owned corporation, they took over three competing businesses and have expanded its reach to Orange County. All Valley BBQ, Spa & Fireplace has always been both a Distributor AND a Discounter - never Retail - and our new Palm Desert showroom clearly is a working showroom.
What people enjoy about us is that we have no pricing games, genuine discounts, and a relatively small showroom... that's the way it is AND WILL ALWAYS BE!
Leland Berliner, Operations Manager has extensive knowledge in bbq's, heaters, fireplaces, firepits and spas/hot tubs, working with both manufacturers and dealers for many years. His extensive knowledge-base has helped shape many different equipment suppliers, often times being asked to help with the re-design of products. Being a Veteran of the United States Air Force, Leland knows what it takes to not only run the operation, but to quickly adapt to changes in the industry, helping the business stay on top of the latest changes and offerings - this helps our clients get the best products available. His motto is "NO JUNK!" and takes that very seriously. The local competition likes to offer junk as long as it makes money, but Leland's philosophy is simple; if it's junk, then the reputation of All Valley could be tarnished, so while Leland's on-board, there will only be quality products offered at his stores. :)
Barry Zinner, Sales Consultant, has been with All Valley previously, several years ago, and has returned for 'light active duty' a few days per week. Barry is retired and loves to play golf. For the new Palm Desert store, he agreed to come out of retirement, so we'll have him back and he'll be able to help you with most everything at the new store in Palm Desert.
Haley Sommers, Manager Haley has been with us since 2013 in Orange County, handling the distribution and deliveries of the products for our venture there.. She is a team player and the clients love her. Her background is with a sales agency for print media, so she understands local technologies and is great with distribution and scheduling on the computer. She's great at the scheduling part and you'll be happy, too!
We ARE a direct-source for contractors, being able to build specialty products for most anything. We only sell quality - if you want price, then please go elsewhere. Again, it's important to note that we do not subscribe to the foreign-built junk grills, as they tend to be costly to repair and end up costing you more in the long run. Remember; it's your money - Why not get something good for it?
SOME OF THE BENEFITS OF SHOPPING WITH US:
1) Custom Designed BBQ Islands or Entertainment Centers, using a computer and YOUR imagination
2) Hot Tubs made by Sundance Spas (Desert Cities only)
3) Galtech Umbrella's that feature Auto-Tilt features and very nice quality
4) Most BBQ Grill manufacturers, quality-engineered, and great pricing
5) Custom Made stainless accessories - say 'goodbye' to Retail pricing on stainless steel accessories
6) Fireplaces, Logs, Firepits... all by the best name brands
7) Delivery of most products to you by US, not some third-party company that breaks everything
Please remember that it's not hard to be the low-price leader in any given market.... what IS difficult is to do it and stay in business! :) So, come to All Valley BBQ, Spa & Fireplace.. we hope to make your cookin'... good lookin'!!
Great products, low prices, quality products, discount prices, clearance prices, good people, knowledgeable sales staff, friendly advice, we sell parts for most outdoor products.